Over the past few decades, various economic sectors have undergone significant transformations around the world. They have been supported by the multiple technological developments that have emerged and succeeded in changing the way people around the world research, acquire and enjoy their products and services.
Tourism is one of the sectors that has undergone these transformations. Despegar, the Latin American travel agency, presents, from its experience, three of the main developments and trends that promise to continue to transform the way people travel around the world:
1.- Switch from E-commerce to M-commerce
The popularization and evolution of mobile phones gave rise to what is currently known as mobile commerce or commerce through mobile devices. In recent years, this trend has become more relevant, thanks to the increasingly widespread use of these devices and the growth of Internet penetration.
In the tourism market, this technological trend makes it easier for travelers to have the complete offer of their travel agency in their pocket. Technology allows them to choose and book their trips, review their itineraries and even buy other products while on vacation, such as the activities they want to do at their destination.
Applications from hotels, restaurants, airlines, car rental companies and even travel agencies are a practical “gadget” in the user’s pocket.
2.- Artificial intelligence to understand travelers
The tourism sector has risen to the challenge of finding out what these new needs are and even being a step ahead of them after a pandemic that has radically transformed the habits of travelers. This is where it became necessary to rely on new developments, putting all the expertise in artificial intelligence and big data to provide factual value propositions to travelers.
Thanks to mathematical and predictive models, offers are optimized for customers according to the characteristics and interests of each. Based on this, and using machine learning algorithms developed in-house, Despegar and other companies in the tourism sector generate the best proposals for each client based on the trip they are looking for.
Currently, Despegar has more than 850 employees in its IT department and analyzes more than 3 million flight combinations a day to recommend the most economical routes to travelers, including trips with different stopovers, which in many cases allows additional discounts.
3.- Anywhere-office or the magic of working from the place of your dreams
This trend is directly linked to the growing technological dynamics of travel and the massification of the Internet. Remote work goes beyond the home office, allowing people to carry out their professional activities virtually anywhere.
This has allowed many travelers to spend a season in a paradise destination without waiting for their vacation or affecting their productivity. Enjoying and working are now compatible, as long as they have a place that offers them everything they need.
“Technology trends and developments are key to the recovery of the industry. Regionally, according to our latest report, during the second quarter of 2022, the company’s gross bookings increased by 129% year over year. In terms of transactions, there was a 65% year-over-year increase, reaching 90% of 2Q19 volume, which leaves us with an optimistic outlook for the future,” said Alejandro Caligaris, Director national of Despegar Mexico.