Car bookings

Audi prepares to roll new version of A8 in India; opening of reservations soon

German luxury carmaker Audi is gearing up to drive the new version of its flagship A8 sedan in India, which will be its second launch of the year, as it pursues double-digit sales growth in the country, according to a senior company official. The company expects to open reservations for the new A8 long-wheelbase sedan in the coming days, with a launch expected in the coming weeks.

“The new long wheelbase A8 is our flagship car. It’s a very important car in our portfolio… For every luxury manufacturer, we always tend to bring the best of our products (flagship models) to it. For us also, it falls in the same range where we try to deliver the best luxury experience to our customers through the A8 sedan,” said Balbir Singh Dhillon, Head of Audi India.

He further said that the A8 is “the only car Audi is bringing to India with such a long wheelbase”, equipped with high-end technology and a host of options, luxury space and better maneuverability.

The car is expected to be powered by a 3-liter gasoline engine. It will be imported as a fully built unit.

Asked about the launch schedule, Dhillon said the company is finalizing it with bookings “expected to open in the coming days, followed by an official market launch in the following weeks.”

This will be Audi’s second launch in 2022, following the new version of its SUV, Q7, which was introduced in India in February with prices starting at Rs 79.99 lakh (ex-showroom).

Dhillon, which earlier this year expressed confidence in delivering double-digit sales growth in 2022, said the company is maintaining that vision despite supply chain challenges, semiconductor shortages , the lockdown in China due to COVID-19 and the war in Ukraine.

“We still maintain that it will be double-digit growth,” he said, however, adding that it was difficult to give an exact figure due to the current circumstances.

He expressed hope that the situation would improve in the second half of the year provided no new challenges arise, which is not good for the auto industry.

Audi India had recorded a double jump in retail sales to 3,293 units in India in 2021. It had sold 1,639 units in 2020.