TIER Mobility, a shared micro-mobility company based in Berlin, announced on Wednesday that it has started its services in Almere in the Netherlands. The company says 50 shared e-bikes will be available in the city. This will grow to 300 e-bikes in the coming weeks.
By the end of May, TIER will also offer 300 shared electric mopeds. The company’s e-bikes and e-mopeds are close to central transport hubs and other busy areas of Almere. Parking zones have been defined in the city center in close collaboration with city officials. Free floating parking is possible outside the city center.
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Speaking about the development, Jesper Vis, TIER’s Managing Director for Benelux, says: “Cars don’t belong in the city centre. But to achieve this, a worthy alternative is needed. Our shared bikes – and later our shared mopeds – now offer an eco-friendly alternative. This is also where TIER and the vision of the city of Almere come together. We want to change mobility for good and Almere wants to create a healthy and green city through shared mobility.
About TIER Mobility
Founded in 2018 by Lawrence Leuschner, Julian Blessin and Matthias Laug, TIER Mobility is a shared micro-mobility provider of e-scooters, e-bikes and e-mopeds integrated with 30 different public transport providers.
Through its platform, the company allows the integration of all micro-mobility assets. This allows it to enter into strategic partnerships with public transport providers and other mobility providers, such as Sixt, a German multinational car rental company.
To try TIER, download the app, find an e-bike or e-moped on the map, and unlock it by scanning the QR code. To end the ride, find a safe place to park, fold down the kickstand, open the TIER app and tap “End Ride”. The activation fee is €1, then a rate of 21 cents per minute for an e-bike and 30 cents per minute for an e-moped applies.
TIER is now active in more than 190 cities in 20 countries in Europe and the Middle East, with the aim of providing “the safest, fairest and most sustainable mobility solution”. The company has been backed by investors including SoftBank Vision Fund 2, Mubadala Capital, Northzone, Goodwater Capital and White Star Capital. To date, the company has raised a total of $660 million in equity and debt.
Completely climate neutral
To reduce transport costs and emissions, TIER Mobility is deploying a local team of permanent employees who drive electric cargo bikes and electric vans through Almere to replace empty batteries. This means that TIER’s e-bikes and e-mopeds will not be sent to a warehouse for charging. It is partly for this reason that TIER has been completely climate neutral since January 2020.
Earlier this month, the Berlin-based company acquired California-based Fantasmo, a mapping firm that built an effective camera positioning system (CPS). This is TIER’s fourth acquisition in recent months. With this agreement, TIER seeks to develop a precise parking system for electric scooters to meet the challenges of curb driving and tandem driving with the company’s upcoming computer vision-powered driver assistance system. Phantasmo.
In March 2022, TIER entered the North American market with the acquisition of Ford-owned shared electric bike and scooter operator Spin. The company will partner with cities in two new countries – Canada and the United States – to offer its services.
In October 2021, the company partnered with Dutch transport app Gaiyo, a company that develops smart technology solutions for mobility, a partnership that will organize TIER’s shared e-scooters and bikes via the app. mobility of Gaiyo.
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