Car rental agency

Cox Automotive transitions FleetMaster to global mobility brand Cox Automotive

Cox Automotive acquired FleetMaster in July 2021, expanding the company’s reach to serve domestic and international markets across all mobility use cases, including rental, lending, flexible access/subscription and leasing. With the transition, Cox Automotive Mobility’s evolved portfolio will now include Fleetmaster, a customizable enterprise solution, as well as Fleetmaster Go, an out-of-the-box solution.

As one of the solutions in the Cox Automotive Mobility portfolio, the Fleetmaster product suite plays a vital role in delivering forward-looking global advancements that drive fleet innovation and fuel new forms of mobility. By operating under a unified brand, it will also accelerate the development of products and technologies across Cox Automotive Mobility’s four business lines – Emerging Ventures, Fleet Services, Fleet Operations, EV Battery Solutions – to better serve its customers.

Global Fleet Solutions for the Age of Mobility
There is a growing demand for flexibility and agility, with rental and leasing companies, dealerships and automakers looking for ways to further optimize their fleets. The Cox Automotive Mobility Fleetmaster product suite offers a cloud-native software platform providing global, scalable, state-of-the-art solutions that enable fleet and mobility operators of all sizes to deliver sustainable operations across the landscape of evolving mobility.

  • Soft – Highly configurable and user-friendly modules enable rental and leasing companies, dealerships, automotive manufacturers and emerging mobility service providers to sustainably optimize their operations.
  • Future proof – The cloud-based workflow software is innovative, scalable and scalable, helping customers in the changing mobility landscape.
  • Scalable – Support customers’ growth plans by enabling them to deploy a globally consistent and locally compliant multilingual solution.

Global brand launch at industry events worldwide
Cox Automotive Mobility’s brand and enhanced offerings will be showcased at some of the most important industry events around the world, including the International Car Rental Show (ICRS) in VegasFT The future of the car in London and Global Fleet Conference 2022 at Lisbon. Please visit the Cox Automotive Mobility website at to schedule a meeting or demo with Cox Automotive Mobility at ICRS (booth #601).

For more information about Cox Automotive Mobility or the company’s other business solutions areas, please visit

About Cox Automotive
Cox Automotive Inc. makes it easier for everyone to buy, sell, own and use vehicles. The 27,000+ team members and global company family of brands including Autotrader®,®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are committed to helping millions of car buyers, 40,000 automotive dealership customers across five continents, and many more in the automotive industry prosper for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately held, AtlantaNew York-based company with annual revenue of nearly $20 billion.

SOURCE Cox Automotive Mobility