Car rental company, Avis Budget Group, has unveiled its new creation for its Apex Car Rentals brand, with a launch campaign via agency partner Host/Havas.
The work celebrates Apex’s platform positioning on “Making Extra Ordinary”, focusing on brand reputation for turning all those hidden extras you normally have to pay for into an ordinary, up-front part of their offering – such as no additional charges for drivers under 25. years and no one-way fees, additional driver fees or reservation fees.
Operating across BVOD, online, programmatic outdoor, social video (TikTok in New Zealand) and digital signage, the new campaign further solidifies Apex Car Rentals as a leading value-for-money brand for its customers in Australia and in New Zealand.
Vanessa Wolczak, Avis Budget Group Pacific Marketing, Product and PR Manager, said: “From launching in one location at Brisbane Airport 10 years ago, to having locations in most Australian states, Apex Car Rentals is at the forefront of value for money. for our customers.
“Apex Car Rental customers choose us because they know that when they book their vehicle there are no hidden charges. This campaign really cements the message of simple and transparent pricing, where extras are standard .
Host/Havas Senior Creative, Pete Sherrah said, “There’s nothing worse than not knowing what you’re going to end up paying when renting a car. Apex is a trusted brand in New Zealand and is now a huge player in the Australian car rental market as they give you everything you need and nothing you don’t. Just like our amazing customer partners. We really enjoyed working with the team to bring this work to market and reduce a crowded category.
Client: Apex Car Rentals
Creative agency: Host/Havas
Production Co: Playtime
Director: Imogen Grist
Audio: Song Zu
Media: Havas Media