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Jaguar snubs rumored end of XE and XF production despite sluggish sales: report

The Jaguar XE and XF combined sold 1,390 units worldwide excluding China in the first quarter of 2022.

By :
HT automatic office

June 14, 2022, 1:32 p.m.

Jaguar XE is one of the brand’s best-selling products.

Tata Motors-owned British luxury car marquee Jaguar has snubbed the end of UK production for its XE and XF as a rumour. The automaker says it said the order books for those two models are still open, reports Automotive News. The rumor that the two Jaguar sedans would be discontinued in the UK was increasing due to weak sales of these two models in the first quarter of 2022. Outside China, Jaguar XE and XF generated combined sales of only 1,390 units in the first quarter. quarter of 2022. The XE only sold 416 units, while the XF sold 974.

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The automaker is reportedly committed to fulfilling existing orders and accepting new reservations for the XE and XF sedans. However, the automaker is reportedly facing difficulties due to supply chain issues. Its XE and XF sedans currently come with an average waiting period of around six months.

The rumor is also fueled by the fact that Jaguar aims to become an all-electric car brand in the coming years and that it would make room for new products in its portfolio, for which the manufacturer is expected to abandon the current ICE engine. . XE, XF and other models.

The automaker also revealed that under its revised strategy, it will focus on profit margins rather than higher sales volume. This strategy comes with the aim of competing with other British car brands like Aston Martin and Bentley. This strategy would see the car brand’s production capacity reduced and quality significantly improved, as Jaguar points out.

Date of first publication: June 14, 2022, 1:32 p.m. IST