Kochi: The sale of 6/7-seater multi-purpose vehicles or minivans, which hesitated in the SUV wave, has rebounded.
Compared to the 1,80,000 to 1,90,000 cars sold before the Covid years, last year sales in this category peaked at 2,60,000 vehicles. MVP’s share, which was 6% of the total vehicle market, has now increased to 8.5%.
n 2012-2013, when there was mainly Toyota Innova on the market, the MPV category was only 2.5%.
But with the arrival of the Maruti Ertiga, this category has grown even larger. With the arrival of the modernized Maruti Ertiga, Maruti XL6 and Renault Triber, the market has increased to 6%.
The launch of KIA Carens last year, there was a new impetus in growth. No less than 50,000 reservations have been received for KIA Carens in just two months. Reservations for XL 6 launched by Maruti recently, crossed 8,500 in a few days.
Maruti Suzuki Executive Director Shashank Srivastava said Manorma that MVP acceptance increased as it could change from a Taxi-grade vehicle to a family car and a lifestyle car.
Harpreet Singh, sales marketing manager at KIA India, said the practice of only young couples and children traveling together had changed. Now, parents of couples also accompany them on weekend trips.
MVP facilities are not those that were once intended for the taxi fleet category. KIA Carens and Maruti XL have modern features that look like sleek vehicles like SUVs (Sports Utility Vehicles) in appearance. At the moment, vehicles in these categories compete with SUVs.
KIA Carens even avoided the name “MVP” and now it is called a “hobby” vehicle. Renault India Vice President of Sales and Marketing, Sudhir Malhotra, told Manorama that Triber has become popular among customers due to the flexibility of using the vehicle as a simple vehicle of two-layer seats and a large three-layer seat car.
The mantra of success for MVPs will be to attract customers who want to buy an SUV. In 2019-20, SUVs accounted for 26% of the total market. Right now it’s 40%.