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Nissan expands Magnite export market

Underpinned by the ‘make in India, make for the world’ philosophy, Nissan has expanded the number of export markets for its hugely popular Magnite compact SUV to 15 in total, after an incredibly successful first year of sales. Magnite, produced at Nissan’s Chennai plant in Tamil Nadu, was launched in December 2020 and has since reached 78,000 cumulative customer reservations in India alone, with another 6,344 shipped overseas. Following Magnite’s successful introduction in South Africa and Indonesia last year, the award-winning car is now also available to customers in Nepal, Bhutan, Bangladesh, Sri Lanka, Brunei, Uganda, Kenya, Seychelles, Mozambique, Zambia, Mauritius and Tanzania. and Malawi. Magnite was the first global product to be launched as part of the Nissan NEXT transformation plan, shifting the company’s focus to high-demand products that deliver lasting value to the business and customers. Since its launch, over 42,000 Magnites have been produced in Chennai, despite the challenges of the Covid-19 pandemic and the continued shortage of semiconductors. This achievement earned Nissan India Operations the company’s global president’s award. Guillaume Cartier, Nissan President for Africa, Middle East, India, Europe and Oceania, said: “Magnite is an exceptional car and a fantastic showcase for Nissan’s design and engineering, as well as the strength and Indian manufacturing expertise. “I am delighted that customers in many other markets can discover Magnite. It is an excellent example of Nissan’s innovative approach to providing our customers with attractive products with a strong and unique ‘Nissan’ identity. The Nissan Magnite has already won a number of top automotive awards in India, including from the BBC Top of the line India, Car & Bike and Coach Indiaand was recently appointed The racing monkey Car of the Year 2021. Sinan Ozkok, President of Nissan Motor India, said: “Nissan Magnite is a true reflection of Nissan’s philosophy of ‘do in India, do for the world’. We are proud to export the “big, bold and beautiful” Nissan Magnite to 15 markets around the world. It demonstrates the universal appeal of exceptional design, performance and value. Biju Balendran, Managing Director and CEO of Renault Nissan Automotive , said: “It is a great testament – ​​both to the car itself and to our Indian team – that in just one year since its launch, we are now exporting Magnite to a growing number of markets around the world. foreigner.” Source: Motor Press