The new parking plan will come into effect on December 12. From then on, reservations will be required for Village Base parking between 8:30 a.m. and 1 p.m. Cars of four or more people can park for free but still need to reserve. Parking is free for everyone after 1 p.m.
According to Deirdra Walsh, vice president and chief operating officer of PCMR, the new program aims to alleviate the congestion of the ski season.
“And so when we think about the overall customer experience when we hear from the city in the community that’s something we need to address,” she said. “This is a transformative program and I recognize it’s not a one-size-fits-all, there are going to be people who don’t like this idea. I think overall what we’re rolling out, we will have the expected impacts that we were hoping for. And then I think about what the city in the community was hoping for.
Walsh says making reservations for parking means people won’t have to get to the mountain as early to get a spot, which could reduce traffic delays.
“So now with a reservation, guaranteed between 8:30 a.m. and 1 a.m., you know you can come to the resort, and it’s going to spread out that arrival pattern, it’s not everyone showing up at the same time” , she said. “Now on a powder day I think everyone is always going to show up at the same time. And then the pay off part of the Park program is really incentivizing and changing customer behavior and trying to get more people who choose to drive to the resort to have more occupancy in the vehicles or to keep the car off the road.
Park City manager Matt Dias said the city is working out how to handle what may be issues with the new system. He said the city could offer restaurant incentives for skiers who park on Main Street and walk down to the lift. The idea would be to bring skiers and snowboarders to the shops if they park in the region.
“And so, you know, we kind of come up with a range of options, we try to be adaptive and flexible and respond to the resort’s new reservation and paid parking system,” he said. . the plan will be, you know, we’re going to daylight, part of that to the mayor and council on Thursday night. And then we’re going to engage more with the community business districts, you know, it might be a price range, you might include an incentive program, I don’t really know where we’re going to land on that, but we’re going to work hard on it this fall.
One of the areas where PCMR visitors often park is the China Bridge on Swede Alley. One concern is that by charging for parking, more people will fill up the Chinese bridge and downtown street parking to avoid paying – which could leave no room for those trying to patronize downtown businesses. town.
Ginger Wicks is the executive director of Park City Historic Alliance. She says PCMR visitor parking at China Bridge is not a new phenomenon and solutions were already being worked out before Vail announced the parking plan.
“And so we just want to make sure that we think about scenarios or promotions or incentives, anything that might come out of the conversations to make sure that if you park in the historic district and you ski, you pay us for it , but we do not have a negative impact on businesses. »
Dias said he understands paid parking would have ripple effects not only on Main Street, but also in surrounding neighborhoods.
“Someone threw out the analogy. At home the other day, it’s like squeezing a ball, you squeeze the ball, it always comes out somewhere else,” Dias said. And so there are areas like the city park and some residential streets that have always, you know, right, wrong, or whatever, hosted a resort overflow, where people were willing to walk long distances or trying to jump on a bus.
For now, parking at Canyons Village will continue to be free.